In the first 10 days of 2012, property portal Rightmove reported record levels of people searching for property. Searches were up by 27% on figures for the same period of 2011, equating to 44 million property searches on Rightmove alone. These figures don’t take into account other property search websites such as FindaProperty.com, Globrix or Zoopla.
Does this mean the market will pick up?
The high levels of searches being done by potential buyers does not necessarily translate to those potential buyers becoming proceedable buyers. While buyer interest is strong, it is more likely that property searchers are intensely researching the market. Potential buyers are scouring property portals for many purposes including seeing what they could afford, how much they might be able to sell their own property for or to simply find to that one-in-a-million property that offers the best combination of value, potential, location or the “wow” factor. In many cases, online house-hunters are looking through properties for a combination of all these reasons.
Although many of these buyers will be constrained by the lack of mortgage availability, the surge in buyer interest does show there is a pent-up demand for many to move.
As the Rightmove report also comments:
“It also emphasises the fact that, were a larger number of mortgages available to the market, the interest, confidence and necessity to buy would lift the current muted sales transaction numbers from the virtual subsistence level of the last three years.”
Not enough properties on the market
Despite the fact that the number of searches for properties for sale is at a high, Rightmove has also recorded the lowest level of new supply per estate agency branch ever recorded by the property portal– an average of less than one new listing per branch per week.
That means there are more people searching for far fewer properties.
Miles Shipside, director of Rightmove shared his thoughts on the current market outlook: “Old records are being shattered as search activity is up by a staggering 27% on this time last year. Potential buyers and sellers are looking more often and researching more thoroughly. In areas where there is a lot of property up for sale, buyers are looking hard for properties that tempt them with something really special in terms of value, potential, location or quality of finish. If it doesn’t shout ‘special’ then they are unlikely to overpay for the privilege of buying an average property in these mortgage-constrained times. In locations where there is little stock for sale, they appear to have become online junkies, ready to pounce on fresh property coming to market to see if it will satisfy their housing need. This search-addiction is in part caused by each estate agency branches currently listing an average of less than one new property per week, an all-time low and around half of pre-credit crunch levels. The market is stuck in a low transaction volume pit that will be hard to escape from without the mortgage funding to satisfy what appears to be strong pent-up demand.”
Less Property Already on the Market
The shortage of property has also been compounded by the fact that there were fewer properties already available for sale during the same period in 2011. According to Rightmove, the average level of unsold stock per estate agency branch sits at 66. This figure is the lowest recorded by Rightmove since February 2010.
Rightmove states that the 36,433 properties coming to market this month across the country means that the average will sit at less than one new listing per estate agency branch per week. This number of new instructions represents half of pre-credit crunch levels.
Why the shortage of new property?
In a Catch-22 situation, sellers are being deterred by lack of choice of property for them to trade up to, lack of confidence in the market and the lack of readily available finance.
How Will Property Prices Be Affected?
Rightmove reported in its last House Price Index that prices will be very much dependent on local conditions, referring to “micro-markets” which would dictate price. Where demand is high, in areas with a good school catchment area for example, the shortage of property being offered for sale will buoy up new sellers’ asking prices in those locations.
January is often the beginning of the lead-up to a traditionally busy spring period for sales. This period often sees a slight rise in prices. Rightmove has already collected evidence of this with an increase of 1.4% in the first week of 2012. Rightmove cautions that this upswing is obscured within the overall monthly price fall of 0.8%. In spite of the challenging market, year-on-year asking prices remain virtually unchanged, up by a nominal 0.4%, though with RPI running at 5.2% this represents a fall in real terms.
The Mico-Market Means You Need Expert Help
Shipside explains how micro-market conditions will affect sales: “The increased market fragmentation caused by the credit crunch means that success in selling now requires a very careful and complex micro-market analysis, rather than a wishful price-punt to see what happens. There can be hotspots and blackspots by property type within the same geographic location depending on local buyer confidence, demographics and their ability to obtain a mortgage, so doing your research and taking expert advice are critical. There will be upwards price pressure where the local market is short of a type or style of stock. In these areas, getting your property onto the market soon could be to a seller’s advantage given the strong upsurge in property search activity.”
If you want to take advantage of the record numbers of people searching for property, get your property on the market now. Start by getting some free, no obligation expert local advice from Northfields, your multi award-winning agent. Call Northfields now to arrange your free valuation on 0208 840 6666 or request your property valuation online by clicking the link.




